Dandhfoods plans your sales routes, gives salesmen an ordering app with AI suggested quantities, runs schemes automatically, and shows distributor stock and secondary sales in real time.
This is Tuesday on Beat 7 with the Dandhfoods app. Every outlet in order, a suggested order at every counter, schemes that apply themselves and a day that closes with numbers instead of a diary.
18 outlets in route order, with prices, schemes and last orders, saved on the phone before the salesman leaves home.
Lakshmi Provisions. The app confirms the salesman is at the pinned shop and opens its suggested order.
The shopkeeper adds two cartons of biscuits to the suggestion. The order is booked in under five minutes.
Three orders are saved on the phone. They sync on their own when the network comes back near the main road.
The app tells the salesman that Balaji Super Market is two cases short of the 2% slab. The shop takes them.
A photo of the end-cap display is tagged to the outlet and the October display incentive.
Strike rate, lines per call and order value are on the back of the pack, ready for the manager.
"Beat 7 hit 82% strike rate. Marie biscuits are down at 4 outlets where a competitor scheme is running."
Each part of the pack is a working screen. Start with the Salesman App and Beat Planner, then add schemes, van routes and distributor stock as the field grows.
A beat map with outlets, visit frequency and coverage gaps, and AI suggestions to rebalance beats that run too long or too thin.
Today's outlets, a suggested order per shop, scheme reminders, shelf photos and order submission that works offline.
Set buy X get Y, slab discounts and display incentives once at head office. They apply on every order, with claims tracked.
Reports by region, beat, outlet, SKU and salesman, with plain-language AI summaries that point to the beat and the reason.
Inventory by SKU for every distributor, low-stock alerts on days of cover, and suggested primary orders from distributor to brand.
| SKU | Cases | Cover | Status |
|---|---|---|---|
| Masala Mix 100g | 412 | 3.1 days | Reorder |
| Marie Biscuits 200g | 1,280 | 11 days | Healthy |
| Rava Idli Mix 500g | 96 | 2.4 days | Reorder |
| Coconut Cookies 150g | 640 | 18 days | Slow |
Orders from the app, reorder links and phone calls in one queue, priced by channel and sent straight to the distributor.
| Outlet | Source | Value | Status |
|---|---|---|---|
| Sri Murugan Stores | App | ₹8,640 | Billed |
| Lakshmi Provisions | Reorder link | ₹4,120 | Approve |
| Balaji Super Market | App | ₹12,380 | Billed |
| Annai Stores | Phone | ₹2,960 | Credit hold |
| Kumaran Stores | App | ₹6,410 | Dispatched |
For ready-stock routes, the van is a moving warehouse. Record the morning load, bill at the counter, collect cash or UPI and settle the van against its load by evening.
| SKU | Load | Sold | Van stock |
|---|---|---|---|
| Masala Mix 100g | 120 | 84 | |
| Marie Biscuits 200g | 80 | 61 | |
| Murukku 150g | 60 | 52 | |
| Filter Coffee 500g | 40 | 12 |
Ingredients: outlet order history (last 4 visits), sell-through estimate, shelf photo, running schemes, distributor stock, season and festival calendar. Contains: a suggestion for every line. Does not contain: automatic orders.
What the outlet ordered, how often and in which packs.
How fast each SKU moves at this shop between visits.
Gaps on the shelf raise the quantity for that line.
Quantities are nudged to the next slab or free-goods step.
No suggestion for packs the distributor cannot supply.
Pongal, Diwali and summer demand shift the baseline.
productive calls / visitsShare of visited outlets that placed an order.
order lines / productive callsHow many SKUs each order carries. The clearest sign of range selling.
visited / plannedHow much of the beat plan was actually walked.
order value / productive callsValue of a typical order on this beat.
supplied / orderedHow much of what shops ordered the distributor delivered.
stock / daily salesHow long distributor stock lasts at today's speed.
qualifying orders / ordersHow often a scheme actually lands on an order.
Every figure is calculated from orders as they sync, not from end-of-day reports typed by hand. A strike rate on Beat 7 means exactly what it means on Beat 70, so regions can be compared fairly.
How the software treats your field team, your shops and your data.
AI quantities are suggestions. The salesman and the shopkeeper confirm every order.
Rules are set by the brand. The software applies them exactly as configured.
Sales and outlet data belong to the brand and are never shared with other brands.
Salesman location is tracked only during working hours, for beat coverage.
A free beat runs the same week. A full rollout follows four steps, with our team doing the heavy lifting on data and setup.
Outlets, SKUs, price lists, distributors and beats from your spreadsheets or current DMS.
Outlets are pinned, beats drawn and distributor territories set. Coverage gaps show on day one.
Schemes, GST rates, credit limits, roles and report schedules, checked with your sales head.
One field training day per region. Salesmen run real beats with support on call.
Pick the pack that fits your field today. Move up when the routes grow.
For a young brand opening its first beats with one or two distributors.
For brands selling across a state, with van routes and running schemes.
For multi-region brands with several distributor tiers and their own systems.
Prices in USD, billed annually. Distributor and manager logins are not charged as salesmen.
The questions sales heads and distributors ask before the first beat.
Pick one beat and one salesman. Load your outlets, run real orders with suggested quantities and see the sales facts update by evening. If it does not earn its place on the route, walk away.